Reporting & Analytics · 5 min read
How Radio Promotion Reports Work: Understanding Deliveries, Views & Downloads
Published October 15, 2026 · Updated October 28, 2026
Key Takeaways
- Verified download reports track actual HTTP asset fetches via station-scoped tokens rather than estimated impressions.
- Bounced and suppressed counts show that the platform actively enforces list hygiene and station opt-outs.
- Exporting your report as CSV or PDF lets you archive campaign proof for grant applications, labels, and booking agents.
What Each Metric in Your Report Means
Delivered / Sent: The station's mail server accepted the campaign pitch email without a bounce error.
Promo Viewed & Link Clicks: The programmer opened your dedicated campaign promo page or clicked your Spotify, YouTube, or EPK links.
MP3 / WAV / EPK Downloaded: The station used its signed download token to fetch your broadcast audio or PDF press kit from private storage, recorded with an exact UTC timestamp.
Why Unique Station Downloads Matter Most
A single station programmer may preview your MP3 on a laptop and later download the WAV on a studio workstation. That is why Indie Music Promotion displays both asset-specific counts (MP3, WAV, EPK) and Unique Downloading Stations—giving you an honest, uninflated picture of station interest.
Frequently Asked Questions
- Does a station download guarantee the song was played on air?
- A download confirms that a programmer saved your broadcast file to their local library or automation folder for evaluation or rotation, though final on-air scheduling remains at their discretion.
Promote Your Next Single With Transparent Reporting
Compare Starter ($10), Growth ($15), and Pro ($20) packages, check live station eligibility for your genre, and track verified station downloads.
Related Artist Guides
How Indie Radio Promotion Works: A Transparent Guide for Independent Artists
Learn how legitimate independent radio promotion operates—from opted-in station databases and broadcast asset delivery to verifiable download reporting and why editorial discretion always governs airplay.
How to Submit Music to Radio Stations: Format, Metadata & Pitch Checklist
A step-by-step technical checklist covering audio formats (MP3 vs. WAV), FCC-clean edits, cover artwork specs, pitch notes, and timing when submitting music to radio stations.
Radio Delivery vs. Guaranteed Airplay: How to Spot Red Flags in Music Promotion
Understand the legal and practical difference between legitimate radio delivery services and 'guaranteed spin' scams, and protect your release budget.