News
Billboard Charts Change: YouTube Streams No Longer Count the Same Way
By Maya Herrera ยท February 5, 2026
Summary
Billboard has adjusted chart methodology so YouTube streams aren't counted in certain key album charts the same way.
Key Facts
- Category: News
- Published: February 5, 2026
- Tags: billboard, charts, youtube, streaming
Billboard has adjusted chart methodology so YouTube streams aren't counted in certain key album charts in the same way as before.
For indie campaigns, that shifts strategy: pure "video virality" may translate less directly into chart outcomes compared with audio consumption patterns.
The change rewards artists who drive engagement on dedicated audio platforms like Spotify and Apple Music, rather than relying solely on YouTube views.