Born At Midnite build Eternal BAM Nation as product-placement punk for the self-obsessed age

Born At Midnite’s Eternal BAM Nation gets Bandcamp Daily’s Album of the Day spotlight on 23 June, and the Montreal duo sound like exactly the kind of project that understands modern vanity as both disease and design language. Amery Sandford and David Carriere reportedly stitch together city pop, dub reggae, disco, techno and indie with a mixtape-like looseness, while the project’s wider mythology calls itself a faux-vanity machine and product-placement punk. That is funny because it is accurate to the era. The world is branding itself to death; Born At Midnite simply turn the mirror into a dancefloor. What makes the record interesting is that the genre mismatch apparently works because everything is filtered through a strong BAM identity: playful, emotional, performative and weirdly coherent. Eternal BAM Nation sounds like a fake country you may accidentally want citizenship in.

Source: https://daily.bandcamp.com/album-of-the-day/born-at-midnite-eternal-bam-nation-review