10 October 2026 – girl in red Releases blue and Turns a Sweater Colour Into an Elaborate Indie-Pop Comeback

Norwegian indie-pop artist girl in red has released "blue," her first new single since "Hemingway" appeared in May 2025. Marie Ulven Ringheim, the musician behind the project, has developed a substantial international audience through emotionally direct songwriting and an unusually strong connection with listeners who discovered her music online. Her latest release follows the 2024 album I'm Doing It Again Baby!, which included a collaboration with Sabrina Carpenter.

The new single arrives with a video filmed in Oslo, examining a relationship through the small everyday experiences that gradually acquire emotional significance. Ulven also developed an amusingly elaborate promotional campaign around the colour blue. Familiar red imagery associated with earlier material was quietly altered, while her social-media presentation adopted blue visual references. Even her online identity temporarily reflected the change, encouraging fans to speculate about what was coming.

The campaign demonstrates how independent artists can build anticipation without relying entirely on expensive advertising or mysterious billboards appearing in major cities. "blue" continues Ulven's interest in intimate storytelling while suggesting that further new material may be approaching. Standalone single status aside, changing the colour of a sweater is now a perfectly reasonable way to launch a musical era.