Label Profile: Morr Music Turns 25—and Proves Boutique Taste Still Wins

Bandcamp Daily's label deep-dive traces Morr Music from late-'90s electronica roots through design-forward releases and long-term artist relationships.

The indie lesson: coherent taste + consistent curation can build an ecosystem that outlasts hype cycles and format shifts.

For artists considering label partnerships, Morr Music's longevity shows the value of aligning with a label whose vision matches your own creative trajectory.