This Is Lorelei signs to Matador and turns a cult solo project into a bigger story

This Is Lorelei’s move to Matador Records remains one of the key indie news items to carry into 17 May. The project, led by Nate Amos of Water From Your Eyes, has grown from a prolific solo outlet into one of the more fascinating names in current American indie music.

Pitchfork reported that This Is Lorelei has signed to Matador and announced a major tour spanning North America, Europe, the UK and South America. The news follows the expanded life of Box for Buddy, Box for Star, including a super deluxe edition with reworks by artists such as Waxahatchee, Jeff Tweedy and others. What makes this signing important is the way it shows the underground becoming legible without necessarily becoming bland. Amos’ work as This Is Lorelei is full of bent melodies, strange emotional angles, lo-fi intimacy and a willingness to make songs feel unfinished in exactly the right way. Matador has a long history of turning odd, artistically stubborn projects into wider indie touchstones, and This Is Lorelei feels like a natural fit for that lineage. For 17 May, this is not a brand-new Sunday release, but it is a current indie-industry story worth including because it marks a real career inflection point. A project that once felt like a side corridor now looks like one of the main roads. Source: https://pitchfork.com/news/this-is-lorelei-signs-to-matador-announces-tour