News
21 September 2026 – Jonny Morgan & The Moral Support Should Have Seen This Momentum Coming
By Editorial Team - September 21, 2026
Summary
UK Americana Award winner Jonny Morgan & The Moral Support drop 'Should Have Seen It Coming', expanding from singer-songwriter roots to festival-sized rock.
Key Facts
- Jonny Morgan & The Moral Support released roots-rock single 'Should Have Seen It Coming'.
- Follows 2024 UK Americana Award honors and UK Americana Top 40 debut The Hope That Kills You.
- Released via Lookout Mountain Records ahead of November tour with These Wicked Rivers.
- Entities: Jonny Morgan, The Moral Support, Should Have Seen It Coming, The Hope That Kills You, Nashville, East Iris Studios, Lookout Mountain Records, These Wicked Rivers, United Kingdom
- Tags: jonny-morgan, the-moral-support, should-have-seen-it-coming, americana, roots-rock, uk-americana
Jonny Morgan & The Moral Support have released Should Have Seen It Coming, and the title is becoming increasingly appropriate for a band whose upward trajectory now looks considerably less surprising. Morgan began as a solo singer-songwriter and was named Emerging Artist of the Year at the 2024 UK Americana Awards before The Moral Support expanded the project into something built for larger stages.
March brought debut album The Hope That Kills You, recorded at East Iris Studios in Nashville and subsequently landing in the UK Americana Top 40. Since then, the group have appeared at The Long Road Festival, C2C London, Big Feastival and other events, with a November support tour alongside These Wicked Rivers still to come.
Should Have Seen It Coming leans into that live-friendly direction with a strutting roots-rock framework, prominent guitars, saxophone flourishes and a chorus clearly not designed for whispered consumption. Lookout Mountain Records handles the release, while another album and 2027 tour dates are expected to be announced in October. Americana sometimes gets unfairly treated as music permanently parked beside a dusty highway. Jonny Morgan & The Moral Support sound more interested in putting their foot down and seeing where the road goes.