The Embassy get their Gothenburg electronic scene moment on film

The Embassy’s story is getting the documentary treatment, and that feels overdue for anyone who has ever fallen down the rabbit hole of Gothenburg’s early-2000s electronic indie scene. Announced on 19 June, It Pays To Belong will premiere at Way Out West in August and profiles the Swedish duo’s cultural impact as well as the wider west-coast landscape that grew around them. The old Service label orbit mattered far beyond Sweden, connecting names like Studio, Jens Lekman, The Tough Alliance and The Embassy into a scene that helped shape later Scandinavian pop and even left shadows in the Yung Lean generation. The title is perfect because belonging is exactly what scenes do when they work: they create a small country of taste, friendship and stubborn ideas. This film sounds like a passport back to one of those countries.

Source: https://www.thelineofbestfit.com/news/new-documentary-profile-the-embassy-seminal-gothenburg-electronic-indie-scene-to-premiere-at-way-out-west