News
27 July 2026 – DIIV Dial Into The Strange Corporate Future Of ‘ZIRP!’
By Editorial Team - July 27, 2026
Summary
DIIV announce their new album 'ZIRP!' produced by PC Music founder A. G. Cook, launching the project with satirical corporate hotline phone numbers and QR codes.
Key Facts
- DIIV announce new album 'ZIRP!' produced by A. G. Cook, arriving October 30.
- Launched with satirical business cards, QR codes, and a corporate telemarketing hotline.
- Combines shoegaze foundations with A. G. Cook's synthetic production direction.
- Entities: DIIV, ZIRP!, A. G. Cook, PC Music
- Tags: diiv, zirp, a-g-cook, shoegaze, indie-rock, album-announcement
DIIV have announced ‘ZIRP!’, a new studio album produced by A. G. Cook and scheduled for release on 30 October. Rather than beginning the campaign with a conventional single, dramatic video or tasteful photograph of the band staring at industrial architecture, DIIV introduced the record through business cards, QR codes and a deliberately ridiculous telephone hotline. Callers are greeted by a telemarketing-style message promising the future of alternative multimedia entertainment through language apparently borrowed from a startup meeting where nobody remembered to explain the product.
The campaign’s satire fits DIIV’s long-running interest in technology, alienation and modern life’s beautifully designed traps. A. G. Cook’s involvement also suggests the band may push its shoegaze and alternative-rock foundations into more synthetic and unpredictable territory. No song has been revealed yet, but the corporate jargon is already fully mixed and mastered. Discover more shoegaze and guitar music in our Indie Rock section.